Concessions & Unintended Consequences

Education Session - Concessions and Unintended Consequences: Secure Leases Without Paying for Them

Have you ever felt trapped in a cycle of offering concessions to fill vacancies? The fact is, 72% of renters are willing to rent at a community without expecting any form of a discount. Learn how concessions can devalue your community, attract the wrong kind of resident, and set a precedent for future renewal decisions. Instead of discounting your way to occupancy, we'll show you how to create a community that residents want to live in by leveraging your community's unique features to attract and retain high-quality residents. Discover innovative approaches to framing concessions as special offers, rather than discounts. By the end of this session, you'll gain a fresh perspective on leasing and discover effective strategies to secure more leases and renewals without sacrificing your bottom line.

Wednesday, October 8, 2025

10:00 am - 11:00 am

Location: ZOOM ONLY

Speaker: Lia Nichole Smith with Spherexx

Cost: $40.00 per person

NAA Credential Holder will earn 1 CEC

All registrations will receive the zoom link the week of the class